Kalaset, the little Swedish cafe in the heart of Copenhagen, needed their “hyggelig” character and friendly vibe to come across in a simple website. I worked with the warm colours and imagery from the cafe to evoke the feeling of going to your nanna’s place for a home-cooked meal. This worked well with the brand image, the vintage vibe and home-cooked focus in the cafe.
The structure was kept simple within a WordPress template, with some custom tweaks. The visual identity and important basic information were given priority, but with extra content for exploring for the inquisitive user.